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SUPERB PROCESS
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Each morning, our team begins making batter the same way you might in your own kitchen. Blueberries are measured by hand, flour is carefully weighed, and fresh eggs are cracked one by one. As our batter is mixed, the warm aromas of cinnamon, vanilla, and almond drift through our Columbus, OH kitchen, filling the air with the kind of smell that makes you wish breakfast could last all day.
Then comes our favorite part. The batter is poured into custom-formed Belgian waffle irons, where it transforms into golden waffles with crisp edges, fluffy centers, and the signature shape that makes them unmistakably Superb. One by one, our team carefully lifts each waffle from the iron as it finishes baking, still warm and fragrant, before flash freezing it to lock in that fresh-from-the-iron goodness.
Making our own waffles matters to us. By choosing not to use a co-packer, we stay connected to every step of the process and every waffle we make. We notice the little things: the perfectly placed blueberry, the golden waffle grid, and the crisp edge that's just right. It's a slower, more hands-on way of doing things, but we believe great food is worth the extra care.
At the end of the day, we're not just making waffles. We're carrying forward the same attention to detail, pride, and motherly touch that inspired the very first batch in Stacie's home nearly a decade ago.
SUPERB INGREDIENTS
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Banana
Our everyday natural sweetener of choice. Rich with fiber, magnesium, and potassium.
Banana
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Vanilla
Our special, pure Indonesian vanilla is sweet and laces throughout our batter adding a delicious note that’s perfectly baked in.
Vanilla
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Almonds
Mildly nutty and packed with protein, fiber, and heart-healthy fat. We love the rich note almonds add to our batters.
Almonds
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Wild Blueberries
Smaller, sweeter and higher in antioxidants than cultivated berries, these are the same berries our founder, Stacie, grew up picking as a child on the coast of Maine.
Wild Blueberries
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Cinnamon
We love how this warm, aromatic spice fills the room while toasting our waffles.
Cinnamon
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Flax Seed
Adds a mildly nutty flavor and a punch of fiber, healthy fats, and antioxidants. It also works as a natural binder in our recipe.
Flax Seed
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Quinoa
This ancient grain is loaded with antioxidants and adds structure and nutrition to our hearty waffles.
Quinoa
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Eggs
Cage-free eggs are a nutritious building block in our made-from-scratch batters.
Eggs
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Chocolate Chips
We use whole chips, just like at home. Ours have no added dairy and only a few ingredients to let the pure, high-quality cocoa taste shine.
Chocolate Chips
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